It happened because of a simple hack.  Jeff chose co-counsel based on excellence in their specific niche practice areas to help him and his clients. To say he believes in the niche practice model would be an understatement.

Baselayer Marketing was founded to do things right. Our goal is not to have the most clients. It's the opposite. We seek close personal relationships with our lawyer clients to mutually grow together. At the top of the list is what we would want if we were shopping for a marketing agency, conflict-free marketing representation.

What this means is if we take you on as a client, Baselayer will not represent your competitors in your targeted niche and your geographic territory. We sign an NDA and we will never compete with you. If you want to grow your business, you can also count of Jeff as a trusted advisor to get you and your clients the results you deserve.

Exclusivity matters.  Many things in your law business are “growth framework.” Getting higher average settlements in your niche, for example, has no upward limit. Thus, “growth framework.”  But not your marketing.  Your marketing is “status framework.” You can only move up by moving someone else down. There will only be 1 law firm in the top position of a search. And they will get over 27% of the clicks. If we were looking for a marketing firm we would demand that they didn’t represent our competitors. So we demand that of ourselves as a marketing firm.

Does it mean we turn down paying business? Yep. And honestly we like it that way.